Building

products for the people

We discover and build deep value in the form of new products, strategies, and business models.
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Our Services

Fractional Head of Product

Partnering with your existing teams to provide leadership, process, strategy implementation, and hiring support.

6 months

Product/Market Fit

Taking new products from meh to must-have obsessions.

3 months

Roadmapping & Validation

Customer and market testing new products, building a cohesive roadmap.

3 months

Product Coaching

Leveling up talented junior or mid-level Product Managers who need an experienced mentor.

6 months
Let's talk

Testimonials

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Work

THE CHALLENGE

Build an easy way for parents to find and choose the best products for their kids.

THE RESULTS

Nicole concepted, built, distributed, and secured funding for a text-based product recommendation service powered by generative AI. The startup was funded by AWS and established healthy traction of several thousand active users.

Ecommerce
Retail
Generative AI
Consumer
THE CHALLENGE

Design and ship an interface for developers that makes sourcing, testing, and deploying AI models fast and secure.

THE RESULTS

As a Fractional Head of Product, Nicole worked closely with the founding team to define the product strategy, design the user experience, and ship the first version of the product. That product helped secure a Pre-Seed round of funding and participation in competitive accelerators (i.e., Techstars NY).

AI
Developer Tools
B2B SaaS
THE CHALLENGE

Design and pitch a product that prioritizes the needs of marginalized communities while building a new revenue stream.

THE RESULTS

Led a small cross-functional team to define and pitch an entire new business line introducing four health and wellness products (addtl details confidential).

Sporting Goods
Health and Wellness
Retail
Ecommerce
Consumer
“I love working with teams who want more. They’ve achieved some success, they have positive signals from the market, but they are ready and hungry for more. That’s where I come in, to level up your team and products with strategic, human-centric product sense. Ready?
Nicole Rufuku
CEO, The People Labs
headshot of nicole rufuku

Trusted by some of the world's leading companies