Building

products for the people

We discover and build deep value in the form of new products, strategies, and business models.

Let's talk

Our Services

Fractional Head of Product

Partnering with your existing teams to provide leadership, process, strategy implementation, and hiring support.

6 months

Product/Market Fit

Taking new products from meh to must-have obsessions.

3 months

Roadmapping & Validation

Customer and market testing new products, building a cohesive roadmap.

3 months

Product Coaching

Leveling up talented junior or mid-level Product Managers who need an experienced mentor.

6 months

Let's talk

Testimonials

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Work

THE CHALLENGE

Identify the target audience and define must-have features for new startup creating credit card for consumers who health/wellness.

THE RESULTS

Conducted market and user research, then recommended prioritizing discounts to coveted health experiences, cash rewards, and health experts. The founding team incorporated all these features into their roadmap and closed a $12MM seed round.

Fintech

Personal Finance

Banking

Health and Wellness

Consumer

THE CHALLENGE

Migrate low-code startup MVP to custom platform and build a strategy for scaling a service-centered business.

THE RESULTS

Led small cross-functional team to successfully migrate to custom platform within just three months, integrating customer service and scheduling. Defined roadmap for scaling the service using generative AI to personalize and automate the experience across several support channels.

Consumer

Seniors/Aging

Generative AI

B2B SaaS

“I love working with teams who want more. They’ve achieved some success, they have positive signals from the market, but they are ready and hungry for more. That’s where I come in, to level up your team and products with strategic, human-centric product sense. Ready?”

Nicole Rufuku

CEO, The People Labs